Accor is one of the leading augmented hospitality brands which offer standout hospitality services in about 4800 resorts, hotels, and residences, in at least 100 countries around the world. Thanks to its exceptional service and class, it is a popular hotel chain, with most of its customers either coming back or recommending the brand to other potential guests. Founded in 1967, Accor is one of those brands that have stood the test of time, serving clients for more than half a century. For the sake of driving business performance, Accor focuses on hospitality experiences, distribution, and operations. Unlike other chains of hotels, Accor aims to deliver maximum comfort but in a simple way. This is the principle that guides the brand’s activity, and it ensures that customers get to enjoy the simple beauties of life. There are also generous loyalty programmes for guests to take advantage of.
Accor, which is a France-based chain of hotels, operates about 38 big brands across the world, ranging from economy to luxury. Some of these brands include Ibis, Rixos, Novotel, Movenpick, Swissotel, Mercure, Raffles, Sofitel and Fairmont, among others. Accor has also acquired some prestigious brands, such as the Mantra Group, which cost the company to the tune of €830 million. Forking out this kind of money perhaps highlights the extent to which Accor has grown since its foundation.
Accor does not just focus on business; it also understands what giving back to the community means. Besides changing the lifestyles of close to 300000 people through employment, the brand empowers the disadvantaged through Accor Solidarity, which is an international platform which exists in every country where Accor operates. This platform sponsors solidarity actions to support NGOs and charities.