Starwood Hotels & Resorts, which is now part of Marriott was founded in 1980 and has since grown to become the largest of hotel chains in the world. The brand was founded by a Chicago-based real estate firm known as Starwood Capital Partners, under the stewardship of Sternlicht. In 1995, Starwood went on to acquire Hotel Investors Corporation and Hotel Investors Trust. With subsidiaries scattered in at least 100 countries today, it comes as a little surprise that Starwood Hotels & Resorts boasts billions of dollars in revenue earnings.
Starwood Hotels & Resorts gives guests a heavenly experience, thanks to its wide range of moments, which are carefully curated. Ranging from enigmatic hotels to lavishly designed resorts and everything in between, the brand strives to deliver top-notch customer experience to be cherished forever.
Thinking of hotel chains which constitute Starwood Hotels & Resorts, you will definitely end up with an exquisite assemblage. Whether it is excitement or luxury that you’re after, these hotels offer it all. Ski, scuba, and spa, you will find them all there. As of 2019, the leading hotel chains constituting Starwood Hotels & Resorts include Westin, W Hotels, St. Regis, and the Luxury Collection. Other big chains include Aloft, Le Meridien and Sheraton, among others.
The acquisition of Starwood Hotels and Resorts by Marriott in 2016 marked the most significant ever hotel acquisition in history. It is no wonder the purchase was made in phases, and it took so long on its way to completion.
First Branded Boutique Hotel Chain
While boutique lifestyle hotels are standard nowadays, it was a whole different story back in the day. When Starwood Hotels & Resorts launched its first ever W Hotel in New York more than 20 years ago (1998), boutique hotels meant something at that time, and that was a significant achievement.